• CALM

    The Campaign Against Living Miserably (CALM) is leading a movement against suicide. Every week 125 people in the UK take their own lives. And 75% of all UK suicides are male. 

    CALM exists to change this. 

    What we do

    Frontline services
    Anyone can hit crisis point. We run a free and confidential helpline and webchat – 7 hours a day, 7 days a week for anyone who needs to talk about life’s problems. We support those bereaved by suicide, through the Support After Suicide Partnership (SASP).

    Together we’ll help our parents, siblings, partners, friends and colleagues. We spread our message and facilitate, universities, pubs, clubs and prisons across the country – so that people feel empowered to share their experiences and get the help they need before they reach the point of crisis.

    Everyone has a part to play. We campaign with media partners, brands and ambassadors to spread awareness of suicide and its devastating impact with campaigns like #Project84, #DontBottleItUp and The Best Man Project. We challenge boring male stereotypes and encourage positive behavioural change and help-seeking behaviour, using cultural touch points like art, music, sport and comedy.


    Prevention is at the heart of what we do. Our vision is good mental health for all.  Our mission is to help people understand, protect and sustain their mental health.  

    Our approach  

    We take a public mental health approach to prevention, finding solutions for individuals, those at risk and for society, in order to improve everyone’s mental wellbeing. 

    The practical things we do 

    • Community and peer programmes; we test and evaluate the best approaches to improving mental health in communities and then roll them out as widely as possible. 

    • Research; we publish studies and reports on what protects mental health and the causes of poor mental health and how to tackle them. 

    • Public engagement; we give advice to millions of people on mental health. We are most well known for running Mental Health Awareness Week across the UK each year. 

    • Advocacy; we propose solutions and campaign for change to address the underlying causes of poor mental health. 


    What we don’t do  

    • We are not an academic think tank or research institute. We generate and apply evidence in real world settings.  

    • We are not a mental health service provider for when people are unwell.  

    • We don't only focus on individual actions and steps - we look at both the personal and societal changes that can improve and protect everyone’s mental health. 


    Save the Male,

    As a man, being affected by mental illness isn't a sign of weakness. The 21st century throws more and more at us, that we as men are just not designed to cope with. There's too much going on, and we can't be expected to handle it all on our own. Sooner or later, you will get man down.

    In the modern world, everyone seems to be connected to everyone else through social media, yet somehow, all of these connections mean that we tend to talk 'at' each other, rather than 'to' each other. Looking for support doesn't make you any less of a man, in fact, it's the exact opposite. The stereotype that 'women are emotional' and men should be the 'strong silent type' doesn't help either gender. We're all just people.

    As a man sometimes we find it difficult to talk, or the opportunity doesn't present its self and we fear being judged for it being seen as a sign of weakness.

    Our strategy is to reach out to men in Scotland and those that support them, no matter where they are (especially remote and rural areas) and to provide the free tools and means that empower them to support their own mental-fitness through self-management in private and with confidence, their own Digital Safe Space.